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Digital Advertising & Planning Explained: Part 2
Digital Advertising Planning, aka Digital Media Planning or Digital Marketing Strategy, is the planning process of identifying digital sources to place your marketing ads. This helps you generate awareness or drive traffic to your landing page quickly and economically. This post will cover the basics of what’s involved in planning and launching digital ads, the evolution of digital ad planning, what drives this technology and why it is even required. Read on for instant insights.