How can a business leverage the power of social media?

During a recent writing project, I dug deep into the lives of some of the world’s most prolific social media influencers — learning their backgrounds and how they achieved such once-unimaginable success in a medium that’s filled with billions of others who are vying for our sparse and easily-interrupted attention.What I’ve come to realize is that there is a clear and distinct formula for success in social media. There’s a playbook that you can use to leverage the inherent power of this transformative platform for getting the proverbial word out. No matter who you are or where you’re from, you can harness the power of social media to vastly grow or build your business.USING THE POWER OF social media leverage in business success.Marketing expert Jay Abraham promotes “leverage marketing” as a foundational principle of business success. By optimizing your company, you’re able to outperform yourself. So how does leverage work in business? You must pay attention to the key drivers of exponential business growth and leverage your business.